2025: A Challenging but Successful Year for Squid Ink Detailing
As 2025 car show season draws to a close, we wanted to share a reflective but honest update from Squid Ink Detailing.
It’s been a very tough year for many UK businesses and car enthusiasts alike - from a tricky economic climate to widespread hosepipe bans - yet together we’ve pushed through and made it a success.
Growth Through Adversity
Despite the headwinds, the Squid Ink brand continues to expand with positive year-on-year sales growth, and a 2025 customer retention rate of 43%+.
That amazing statistic tells us our loyal community values our high-performing products, fair prices, and a straight-talking, enthusiast-run brand.
It also shows that when customers try Squid Ink products, they usually stick with us in a very competitive marketplace.
Thank you - you guys are genuinely awesome!!
2025 Highlights We’re Proud Of
- VW Festival Sponsorship: We were thrilled to support one of the UK’s biggest automotive events and meet so many of you in person.
- Surge SiO2 Wax — Auto Express Commended 2025: Our Surge SiO2 wax was named an Auto Express Commended Product of the Year 2025 — a huge endorsement for a car wax made from scratch in house ourselves!
- New Authorised Stockists: Various brilliant retailers have joined the Squid Ink family, making it even easier to pick up your favourites nationally.
If you are a retailer looking to expand your own product offering, please reach out as we are always looking to grow our network of authorised product stockists.
Squid Ink also offers generous trade accounts to professional valeters and detailers. Please get in touch to discuss joining our year-round trade scheme, with no minimum order requirements.
What’s Next: Late-2025 & Beyond
- Christmas Markets in Bolsover - come say hello, stock up, and grab your heavily discounted gifts.
- Christmas Market at The Motorist - our favourite automotive venue; we’ll be bringing plenty of Christmas cheer and heavily discounted gift sets and bundles.
- Black Friday — expect sharp deals across the website. As per previous years, our website will be password protected for our Black Friday Sale! First access will only be granted to our subscribers who will be emailed a magic password to enter the website! Make sure you are subscribed on our website!
- New Products Incoming — several fresh additions are lined up and almost ready...
Thank You for Backing an Independent UK Brand
To every new customer who took a chance on us - and to every loyal regular who keeps coming back - thank you. Trading conditions across the UK have been difficult, yet your support, word-of-mouth, and feedback have kept us moving forward, innovating, and investing in better products.
We’re heading into 2026 with the same mission we started with: premium, effective, and fairly priced car care for real enthusiasts — backed by friendly service and straight, honest advice.
See you at the markets, online for Black Friday, or on social media for the new-product announcements very soon.
Until then, keep it clean, keep it glossy, and remember:
"We are fellow enthusiasts, we understand the obsession, leave a lasting impression!"
— Michael, Owner of Squid Ink Detailing
Ready to restock? Explore our latest bundles and bestsellers in the shop.