Launching Squid Ink Detailing

Launching Squid Ink Detailing

My name is Michael Wheatley, founder of Squid Ink Detailing. I want to introduce you to my new business venture and a little bit of background about how I got here.

I'm 32 years old and have been been fascinated by cars from a very young age. I spend most of my spare time at car shows or helping organise events and regular car meets for Manchester MX5s, who I help co-run with a great group of friends.

I was introduced to cars by my Dad, who has built, fixed or fettled with cars all of his life. When I passed my driving test at the age of 17, I soon realised how much my car meant to me. Although I could only afford a modest Mk3 Ford Fiesta at the time, I realised that having a gleaming car made it look so much better, so much newer and fresher. 

Since then, I have tried and tested countless car detailing products on the market, some good, some bad, and some truly awful. Having tried various 'quick detailing' products, I was always left somewhat disappointed. The premium products were seriously expensive, and the lower end of the market products didn't work very well.

I came across Squid Ink Ultimate QD a couple of years ago now. I was lucky enough to be introduced to the manufacturer by a close friend in the car trade. The product is environmentally friendly, made in the UK and I was assured their products are absolutely top notch. They supply their products to Lamborghini amongst other prestige dealerships, although they don't have a direct retail channel to the general public.

The first time I used the QD, I instantly knew that that it was something pretty special. It's so simple to use, but extremely effective. After a quick spray and buff, my relatively neglected black BMW 1 series coupe was gleaming. It looked like I had spent all day waxing it, in reality I had blitzed over the entire car in about half an hour. 

As it usually does in Manchester, the next day the heavens opened. When I went out to my car, I couldn't believe the perfectly formed water beads left by this stuff. It's a seriously impressive product and a cut above anything else I have ever tried. 

I always have a bottle of the QD in my car now, it's awesome stuff to take to meets or shows, very handy when the usually quite spirited drive there has dirtied the car. It's also brilliant as a lubricant for clay barring, and perfect as an LSP (Last Step Product) after waxing. 

The idea of bringing this seriously impressive product to market has recently become a reality and I am in a position to launch Squid Ink Detailing. My ambition is to add various other affordable premium products to the range in the near future. The quick detailer is the first product to go on sale now. Next in line will be an alloy wheel cleaner and a fantastic tyre shine spray. I intend to sell Squid Ink Ultimate QD at events around the country, on my Facebook page and on my new website. I'm also in talks with a good friend about having a stand at JAE in the summer.

Like my Facebook page for updates, competitions and the occasional discount code. Thanks for visiting my website, I know you'll love this stuff as much as I do.

Until next time, keep them clean.